Cookie Policy for Maraton Group (Onlinemaraton AB)

Cookie Policy

Last updated: April 9, 2026

This Cookie Policy explains how Onlinemaraton AB (company registration number 559350-3260), operating under Maraton Group, uses cookies and similar technologies on this website.

If you have any questions about our use of cookies, you can contact us at:

Onlinemaraton AB
Stampgatan 14
Göteborg, Sweden
talk@maratongroup.com

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve user experience, analyze website traffic, and support marketing activities.

Cookies may be set by us (first-party cookies) or by third-party services we use (third-party cookies).

2. Why we use cookies

We use cookies and similar technologies for the following purposes:

To ensure the website functions properly
To remember your preferences and settings
To measure and improve website performance
To understand how visitors use our website
To support marketing, advertising, and remarketing where applicable
To improve security and prevent misuse

3. Types of cookies we use

a) Strictly necessary cookies

These cookies are required for the website to function properly and cannot be switched off in our systems.

They may be used for functions such as:

Security and network management
Load balancing
Cookie consent preferences
Basic website functionality

Because these cookies are necessary for the operation of the website, they do not require prior consent. :contentReference[oaicite:1]{index=1}

b) Analytics cookies

These cookies help us understand how visitors interact with the website, such as which pages are visited, how long users stay, and whether errors occur.

We use this information to improve performance, content, and user experience.

Analytics cookies are only used where required consent has been provided. :contentReference[oaicite:2]{index=2}

c) Marketing cookies

These cookies may be used to track visitors across websites and digital channels in order to:

Measure advertising performance
Build audiences
Deliver more relevant advertising
Support remarketing campaigns

Marketing cookies are only used if you have given your consent. :contentReference[oaicite:3]{index=3}

4. Legal basis

Where cookies are strictly necessary for the website to function, we rely on our legitimate interest in providing a secure and functional website.

Where cookies are not strictly necessary, such as analytics or marketing cookies, we rely on your consent before placing them on your device. Under GDPR, consent must be an active and informed choice. :contentReference[oaicite:4]{index=4}

5. Managing your cookie preferences

When you first visit our website, you will be presented with a cookie banner or consent tool that allows you to:

Accept all cookies
Reject non-essential cookies
Customize your preferences

You can change or withdraw your consent at any time through the cookie settings available on the website.

You can also manage cookies through your browser settings, including blocking or deleting cookies already stored on your device. The Swedish Authority for Privacy Protection notes that users can control and delete cookies through their browser settings. :contentReference[oaicite:5]{index=5}

Please note that disabling strictly necessary cookies may affect the functionality of the website.

6. Third-party cookies

Depending on the tools used on the website, third-party providers may place cookies on your device. These may include providers for:

Website analytics
Advertising and remarketing
Embedded videos
Maps
Form handling
CRM or marketing automation tools

These third parties may process your personal data according to their own privacy and cookie policies.

If such tools are active on the website, they should also be reflected in the cookie consent tool and, where relevant, listed in your cookie declaration.

7. Cookie list

The exact cookies used on this website may vary depending on which tools and services are active at a given time.

A current and detailed list of cookies, including names, providers, purposes, storage periods, and categories, should be made available through the website’s cookie banner, cookie declaration, or consent management platform.

8. International transfers

Some third-party cookie providers may process personal data outside the EU/EEA.

Where this happens, we take appropriate steps to ensure that your personal data is protected in accordance with applicable data protection law, including the use of appropriate safeguards where required.